
Many residents of Union City, Georgia, have a thing for adventure. If you're among them and want to discover this region's rugged landscapes, the Ford Bronco or the Jeep Wrangler would make the best companion.
These SUVs have outstanding off-road chops thanks to their four-wheel-drive systems and top-tier technology, but their driving experiences differ. In this guide, we throw the Bronco and the Wrangler into the ring, comparing their designs, off-road capabilities, tech, and pricing. Let's find out which one will come out on top.
The Wrangler has a traditional and rugged exterior design, with a seven-slot grille and round headlights, staying true to Jeep's utilitarian design approach. In contrast, the Bronco comes with a bold exterior with a boxy shape and modern aesthetics, including sleek headlights. This sets it apart from other vehicles, whether in urban or wild environments.
When it comes to customization, the Ford Bronco outshines the Wrangler. Although both vehicles have removable doors and roofs and offer extensive after-market support, the former provides more customization options. Besides, the 2025 Wrangler has six trim levels, whereas the Bronco has seven, providing drivers with additional features.
The Wrangler and the Bronco have cozy cabins to enhance off-road adventures. That said, the latter takes the crown in this category. For starters, it brings 38.3 cubic feet of cargo space and premium materials such as marine-grade vinyl, cloth, and leather for the seating. The Ford Bronco's interior also has heated front-row seats and dual-zone climate control.
In contrast, the Wrangler boasts a rugged interior design with hard plastics, which may put off some drivers. Its climate control systems vary from one trim and model year to another. However, some owners have complained about uneven temperature distribution and electrical issues. Also, the Wrangler's cargo room of 31.7 cubic feet places it at a disadvantage in this competition.
Both the Bronco and the Wrangler promise impressive performance when exploring rough terrain. The vehicles don't have the same powertrains, suspension systems, and off-road features, though. Here are the differences:
Ford's Bronco has several engine options. The vehicle's standard engine is a 2.3-liter EcoBoost I-4 that delivers 300 horsepower and 325 lb-ft of torque. You can upgrade to the 2.7-liter EcoBoost V-6 producing 330 horsepower or a 3.0-liter EcoBoost V-6 producing up to 418 horsepower.
Similarly, the Wrangler offers several engines. The base option is a 3.6-liter V-6 that cranks out 285 horsepower and 260 lb-ft of torque. Others include:
Since the Wrangler provides more engine options, it takes the win in this area.
The Ford Bronco's base 2.3-liter EcoBoost engine offers a fuel economy of 20 mpg city and 22 mpg highway. It's slightly better than the Wrangler's base 3.6-liter V-6, which achieves 18 mpg city and 24 mpg highway. However, the 2.0-liter turbocharged I-4 engine gets 22 mpg city and 29 mpg highway, enabling the Wrangler to beat the Ford Bronco.
With Ford's High-Performance Off-Road Stability Suspension System (HOSS), the Bronco can handle even the most challenging conditions. While at it, it presents a smoother and more controlled experience. Higher trims for the 2025 model feature a solid rear differential, which improves traction and off-road performance.
Conversely, the Jeep Wrangler has a front and rear axle setup that enhances ground clearance and can be pretty handy during rock crawling. That's not to say it's a match for the Ford Bronco's HOSS architecture.
While two-door Bronco models have a standard seven-speed manual transmission, four-door configurations boast a 10-speed automatic transmission. These systems deliver precise gear changes and a more refined off-road experience, even for newbies.
On the contrary, the Jeep Wrangler offers a six-speed manual transmission or an eight-speed automatic transmission. Despite being efficient, these systems don't offer as many advantages as the Bronco's seven-speed and 10-speed transmission options.
The Ford Bronco and the Wrangler have advanced safety packages. The former leverages the Ford Co-Pilot360, offering the following features:
The Jeep Wrangler's suite of safety features includes:
These two off-roaders share a few safety technologies, such as the rearview camera and adaptive cruise control. However, the Bronco still rides high in this category because its list of standard safety features is longer. For example, lane-keep assist and precollision assist are standard in the Ford vehicle but are optional in the Wrangler.
The Ford Bronco and the Jeep Wrangler have exceptional towing capabilities. But the latter has an edge in this area. Its four-door Sport trim level can tow up to 3,500 pounds. Even more impressive, the Wrangler's four-door Rubicon model can tow 5,000 pounds when the engine is paired with an automatic transmission.
Contrarily, Bronco's maximum standard towing capacity sits at 3,500 pounds. If you're driving the Raptor model, that increases to 4,500 pounds, which is still below the Wrangler's Rubicon model towing capacity.
As of this writing, the 2025 Ford Bronco's base model starts at $37,995. On the other hand, its Jeep rival's starting MSRP is $32,690, which renders it more affordable. The Bronco's price seems fair, as it provides better fuel economy and long-term value. Besides, parts of the Wrangler can be more expensive than those of its Ford opponent, costing you more money in the long run.
By comparing the Ford Bronco vs. Jeep Wrangler, it's easy to see that the Ford Bronco is the better and more practical choice. Apart from being more fuel efficient, it has a more impressive pool of standard safety features. It also offers more interior comfort and cargo space.
If you're ready to choose your off-roader, come visit us at Stivers Ford South and browse our used or new inventory of Ford vehicles. If you want to schedule a test drive, contact our team today.
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